You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Atul Phadnis.
ANA has found 4 results for you, in 304 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The multi-media blitz

In times of media audience fragmentation and astronomical costs involved with launches of new TV shows, this paper focuses on providing broad, actionable directions towards audience creation for new TV shows through the usage of optimal multimedia...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Atul Phadnis, Amogh Dusad
Company: TAM Media Research
June 23, 2005
×

Citation

Phadnis and Dusad (2005a, June 23). The multi-media blitz. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-multi-media-blitz


Research papers

PENTA-GRATION!

With sponsorships and branded entertainment on television taking many different forms (Placements, Content Integration, Story line Integration, Sponsorships, Content Associations, etc.), the challenge lies in making comparisons and evaluations of...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Author: Atul Phadnis
Company: TAM Media Research
June 21, 2005
×

Citation

Phadnis, A. (2005a, June 21). PENTA-GRATION!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/penta-gration-


Research papers

Gargling with Pepsi

The marketing opportunities available to the advertising and media industry have increased greatly over the past decade. Whilst we are able to measure the effect of traditional communication channels relatively well, what do we really know about the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Authors: Atul Phadnis, Julie Petersen
June 18, 2004
×

Citation

Phadnis and Petersen (2004a, June 18). Gargling with Pepsi. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/gargling-with-pepsi


Research papers

Evaluating soft brand advertising on television including product placement and in-program brand exposures

This paper reviews the paradigm shift in TV advertising from scheduled commercial breaks to the phenomenom of soft advertising. Product placement will become more prominent in the near future. Brands will come out of the ad breaks and invade the...

Catalogue: Asia Pacific 2004
Authors: Akash Chawla, Yogesh Shendye, Atul Phadnis
Company: TAM Media Research
March 28, 2004
×

Citation

Chawla, Shendye and Phadnis (2004a, March 28). Evaluating soft brand advertising on television including product placement and in-program brand exposures. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/evaluating-soft-brand-advertising-on-television-including-product-placement-and-in-program-brand-exposures